-zhangzichun1010@gmail.com
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-@zzichun.zip
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-CV
MFA Graphic Design,
2024 - Present
Donghua University
BFA Digital Media Art,
2019-2022
Shanghai Lixin University of Accounting and Finance
BA Business English,
2018-2022
Virtual exhibition concept exploring cultural labeling and self-definition through the Chinese zodiac, reinterpreting its symbolic system to reflect identity as shaped and continuously redefined.
Rockin' The World
Album visual identity redesign for Rockin’ the World by SPYAIR, using fractured glass as a metaphor for resilience, determination, and breaking through hardship.
Plant & Culture
Project presented as the “best” manual for becoming human, using broken and missing typography to question systems of instruction, standardization, and self-improvement, revealing the limits of rigid structures.
Visual identity that reinterprets memories of Guiyang, Guizhou through abstract forms, using subtle details and a curated palette.
Zodiac_ Code
Collective Memory
Project presented as the “best” manual for becoming human, using broken and missing typography to question systems of instruction, standardization, and self-improvement, revealing the limits of rigid structures.
Best Human Manual
Project presented as the “best” manual for becoming human, using broken and missing typography to question systems of instruction, standardization, and self-improvement, revealing the limits of rigid structures.
Zhaiying Braised Duck
Brand identity and packaging redesign for Zhaiying Braised Duck, reimagining a century-old Guizhou establishment through contemporary visual language while honoring its cultural legacy.
Echoes of Home