Braised Duck
寨英卤鸭
Shaped by the heritage of Zhaiying Braised Duck, a century-old establishment from Zhaiying Ancient Town, Guizhou, this project reimagines the brand’s identity, packaging, and visual language for a contemporary audience. Through branding, packaging, and visual storytelling, the work seeks to honor its cultural legacy while translating tradition into a more modern aesthetic.
该项目以贵州寨英古镇百年老字号寨英卤鸭的文化底蕴为出发点，重新构想其面向当代受众的品牌识别、包装与视觉语言。通过品牌、包装与视觉叙事设计，作品在延续其文化传承的同时，也尝试赋予传统更现代的视觉面貌。